DIGITAL MARKETING

  • 1000.00 INR
  • Published date: April 16, 2018
    • Rohtak-124001, Rohtak, Haryana, India

I read a lot, and I have read many book on Marketing and Digital Marketing, and have done few digital marketing courses on Digital Marketing.


The Biggest learning from these course and books is only that if you doesn’t apply it then you are wasting your time.


Let’s start with Digital Marketing.


Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.


The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. The competition has increased since then, and Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops.


But you should focus on your brand building and marketing through the web because its the only option. Not only marketing but you also have to build your brand so I am including some brand building books to.


Here are my 11 Best Books for Digital Marketing


1.Permission Marketing (Seth Godin)


For digital marketers, this is really the book that started it all. The concept of "permission marketing" seems obvious today, but in 1999 it was ground breaking. Seth’s is legend. Here’s his interview where he tells he has started all this.


 

2. Contagious: Why Things Catch On (Jonah Berger)


This book provides brilliant insights into the psychology behind infectious content , techniques to create "triggers" that make people think of your brand, and the secret ingredients to drive word-of-mouth marketing.


3. Social Media ROI (Olivier Blanchard)


Chock-full of best practices and practical solutions, this book demystifies the business of social media. It's an invaluable tool to anyone trying to sell social media strategy in a "traditional" business environment.


4. YOUtility: Why Smart Marketing is about Help Not Hype (Jay Baer)


Want your marketing efforts to succeed? Try being helpful ! YOUtility provides real-world examples of companies that have moved beyond selling to provide real value -- and built a fiercely loyal audience along the way.

ravi
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